B2b marketing tools

You can choose from pre-made templates and change every element to make it completely your own. Once you choose the right one for your business, you can export the palette as a PDF or JPEG to then save for use throughout your business. With a winning marketing strategy in place, you will hopefully be fielding many client requests.

Depending on your sales team and the other tools you use, your content library might be something as simple as a shared folder with key boilerplate content that can be tweaked for each proposal.

If you use a proposal tool for creating proposals or pitches see below , then you will likely store the content directly in those platforms.

Choosing a proposal creation tool will be greatly impacted by your clients and how you submit proposals. For example, if you respond to a lot of RFPs, those proposals will typically follow a different format and structure for each opportunity, which makes it hard to work within a tool.

Sometimes collaboration in these tools is challenging, and you may find it easier to simply work within Microsoft Word or Google Docs instead. All of the tools in this section allow you to create a standard content library. Many of the proposal platforms described above allow you to create and share pitchdecks as well. Of course, many companies choose to work directly in PowerPoint for creating any client pitches.

Now that you have an idea of a few types of marketing tools available to help your business, it's time to create your approach to marketing and begin using these tools. Proposal Executive Summary Examples. Social Media Scheduler Many companies want to be more active on social media, and using a scheduler makes it significantly easier to post consistently.

Pricing : Includes a free plan for basic email marketing. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. With advanced targeting, split automations, and an easy drag-and-drop builder, Omnisend is definitely a marketing automation tool worth a look.

Marketo claims to offer marketing automation that covers any channel and every engagement. Since being acquired by Adobe, the list of tasks that work together on Marketo has only multiplied. Their full-feature software can handle everything from digital advertising to social media to account-based marketing —making it a really good option for larger marketing operations.

Eloqua , now part of the Oracle suite of tools, sets itself apart by working with nearly every other tool in your marketing belt. Eloqua boasts more than integrations, meaning it can make every step of your marketing process more personalized and streamlined. HubSpot's Marketing Hub is fundamentally different from other marketing automation tools for a few reasons. For one, their focus on inbound marketing including content and search marketing is unparalleled. They also offer the added benefit of the Sales and Service Hubs, which means your team can better work together—even across departments.

The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together. As a marketing automation tool, ActiveCampaign does perhaps the best job at working automation into the processes of real humans.

ActiveCampaign built their software around that, adding features like notification emails that empower marketers and salespeople, instead of replacing them. Despite the high-profile of many of the all-in-one tools above, email automation is still one of the first things most people think of when they hear "marketing automation.

The use case for email automation is also one of the widest. Your team could likely benefit from it, if:. Email marketing automation tools handle tasks, like sending triggered emails, and enable marketers to build complex automated campaigns and personalized audience segments.

Mailchimp is in the process of growing from an email marketing tool to a full-blown marketing automation solution. Automizy is an email marketing platform that is designed to increase your open rates, by providing a bundle of features that supports growing email open rates such as an artificial intelligence subject line tester, resend unopened emails, AB testing, and segmented email automation.

Using Automizy keeps your messaging consistent and personalized. Constant Contact is email marketing automation designed for smaller businesses.

With their tool, you can create automated trigger campaigns, collect new emails automatically, and send segmented follow-up messages.

With Constant Contact, your email program has all the features you need, without the clutter some other tools drown you in. Built for subscription-based businesses, Customer. Tons of integrations make it easy to funnel data from across your technology stack and turn it into automated segments and email campaigns that resonate. You can create personalized content and automate campaigns based on customer behavior.

Drip also offers more than email automation, so all of your messaging stays consistent and works together to drive customers toward a purchase. Social media automation tools encompass one of the broadest fields—with solutions designed to help automate various aspects of social media marketing, from content publishing, to monitoring, to analytics. As such, nearly any brand can benefit from a social media scheduling tool like Buffer. Hootsuite is one of the most comprehensive and full-featured social media automation tools.

With features to help you schedule content, curate from a pre-approved library, and monitor conversations about your brand and industry, Hootsuite has everything you need to create a social media presence that makes a difference for your brand. Sprout Social has one of the widest feature sets among the social automation tools on our list—with individually tailored solutions for everything from social management and marketing to customer care, employee advocacy, and data and intelligence.

Leaning hard into the social listening aspect of social media marketing, Mention enables brands to track mentions across the digital media landscape. You can keep track of how your campaigns spur conversations throughout the web—not just on social media. Plus, Mention makes it easy to automatically track competitors and industry trends, too.

The tools in this section are designed to make one or more of those steps work better without a human babysitter. Customer journey automation tools are best suited to enterprise and B2B marketing and sales teams.

They could help scale your operation if:. That means your team could be missing out on tons of valuable potential leads who may be a great fit to become customers. Leadfeeder helps you surface that information, by showing you all the companies that visit your website.

Making a great website and stellar landing pages is one thing, but do you know how optimized they are for your audience? Even a small percent improvement in conversation rate can noticeably impact business revenue.

One solid B2B marketing tool to consider using is Hotjar. With this product, you can create detailed heatmaps of how people are using your website, recordings of how a user is clicking and scrolling, insights on conversion funnels, and even get feedback from web visitors.

This is a great way to analyze how CTAs are working, menus, and any other website features to help you improve conversion rates and designs so there are less barriers for your website users. What has popped out in the marketing world from this strategy, are account-based marketing platforms like Terminus. Terminus lets you and your team send personalized messages to the right audiences at the right time.

You are able to push messages and various experiences via display advertising, to LinkedIn, website personalization, and chat. Additionally, Terminus provides valuable data and revenue information about your targets and how things are progressing based on your campaigns. Naturally, I had to include Google Analytics into this list. Understanding how your marketing is performing and impacting your brand and website is key, which is where this free reporting tool comes in handy.

While there are other analytic tools out there, I always come back to this one the most. The reporting options get quite in-depth, you can understand conversions, event triggers, and demographics of people visiting your site. I also like it for building remarketing audiences and easily connecting goals to Google AdWords, for tracking paid ad results. If your B2B marketing strategy does not include a heavy emphasis on content, then you are truly missing out! But, one way to step up your content marketing is through the use of BuzzSumo.

If you are looking for insights on content, new blog post ideas, do some social listening, or look to find influencers to collaborate with, then BuzzSumo is a solid tool to add to your marketing tech stack. The platform is easy to use and as mentioned, has multiple use cases. Here are a few detailed features that might interest you:. While there are many B2B marketing tools that can handle email like HubSpot , you may want to take your email game to the next level.

Litmus has been around for over a decade and continues to be a leader in the email marketing space. In the platform, it pulls your email campaigns into a central location where you can easily collaborate with others and keep everyone on the same page. You can also combine your email service provider data with Litmus analytics, which you can see things like the devices your subscribers use most, what their app preferences are, and more.

Another awesome feature is the Litmus email testing, which ensures before you send any emails to check for errors, layout issues, and how it looks in various email providers. And if you have been in marketing at any point, you definitely should recognize the name Moz. Now, it also can be a bit pricey but the value is definitely there. But B2B companies must write content and should value SEO, even in the changing landscape of the search engine algorithms.